The Library

Contagious: How to Build Word of Mouth in the Digital Age

Key takeaway: We share products or ideas that contain social currency and are triggered, emotional, public, practically valuable, and wrapped into stories.

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

Key takeaway: When looking to make a purchase, people look for content about pricing & costs, problems, vs. & comparisons, reviews, and best-in-class.

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

Key takeaway: First make a promise, paint a picture, provide proof of the promise & picture, and push the reader to take action.