World of Words®.

Chapter 1: B2B tech

Where B2B tech marketers learn how to improve their content conversion based on the skills, knowledge, and experience of the sector’s best wordsmiths.

Featured White Paper

How to integrate ChatGPT so it helps (rather than hinders!) your content marketing



  • The rise of the machines
  • The problem that ChatGPT creates for marketers
  • 7 ways you can use ChatGPT to best effect today
  • How will ChatGPT fit into your content marketing strategy?

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Who even are we?

Collectively, the wordsmiths in the Wonderful World of Words have worked with every type of business – from startup consultancies to major resellers and the giant vendors who reside in Silicon Valley.

We’ve written books, won awards, established communities, spoken at conferences…

Together, we are specialists in different technologies, industries, content types, and domains – some of us have even sat in IT departments!

Coffee time reading.

Delve into the minds of our wordsmiths to discover why your copy doesn’t convert, reveal the latest industry trends, and unlock tried and tested strategies to overcome your barriers to success. 

Synergising simplicity successfully, and all that jazz

Synergising simplicity successfully, and all that jazz

CorporateLand has a particular way of speaking, doesn’t it? There’s a certain je ne sais quois, a certain aura of ego. It’s a clique that likes to isolate through acronyms and jargon. Think back to when you started at Big Company plc. How many acronyms did you have to...

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5 types of blog post that get results

5 types of blog post that get results

You’ve worked hard on generating great ideas for your blog. You’ve researched them thoroughly and fleshed out the main points in clear, simple language. You’ve even put together a nifty infographic that illustrates everything visually. And yet, you’re just not getting...

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5 things you’ll need to start your content strategy

5 things you’ll need to start your content strategy

We talk a lot about content at The Content Type – kinda obvious, given it’s in our name. But it can be scary to start when there are so many choices to make and so many things to sort out. That’s why we thought we’d get down in words – and putting things down in words...

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So many books, so little time

Thankfully, our wordsmiths have done all the hard work of reading through the good, the bad (and the ugly!) and compiled a wonderful library for you to browse.

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

by Glenn Fisher

Key takeaway: First make a promise, paint a picture, provide proof of the promise & picture, and push the reader to take action.

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

by Marcus Sheridan

Key takeaway: When looking to make a purchase, people look for content about pricing & costs, problems, vs. & comparisons, reviews, and best-in-class.

Contagious: How to Build Word of Mouth in the Digital Age

by Jonah Berger

Key takeaway: We share products or ideas that contain social currency and are triggered, emotional, public, practically valuable, and wrapped into stories.