by Alice Hollis | Jun 15, 2023 | Uncategorized
There is an astonishing amount of new content published every single day online. You need to bring everything you can in order to get yours to stand out when writing new content, or it will sink without trace or readers. Content without a context is just noise. But...
by Alice Hollis | Jun 15, 2023 | Uncategorized
The longer you do something, the more you learn about it. So after more than 300 years in the business, here are more of my learnings. Anything I’ve missed out, please holler. 37 things I’ve learned from a career in copywriting 1) The mighty are just as likely to fall...
by Alice Hollis | Jun 15, 2023 | Uncategorized
I’ve been earning a living from writing, in one form or other, since 1984. 1984! That’s pre-Internet. Pre-PlayStation. Pre-Pret! Everything I knew then is ancient history. The Ford Escort, Band Aid, Rick Allen’s left arm… And logic tells me that everything I know now...
by Alice Hollis | Jun 15, 2023 | Uncategorized
Great things come in threes Ever noticed how things are often better in threes? Two is too little. And four feels like it’s a tad too much. But three? Three feels just right, doesn’t it? Humans love patterns As humans, our brains are hard-wired to excel at recognising...
by Alice Hollis | Jun 15, 2023 | Uncategorized
Writing for SEO might appear daunting, especially if you have been involved with the internet for some time. If how to write for SEO fills you with dread, it’s time to shake that off and get started. The mysteries of keyword stuffing and black hat practices of...