by Alice Hollis | Jun 15, 2023 | Uncategorized
“We help disruptive startups pivot their offering and maximise their growth potential by leveraging their social graph and the power of big data.” Ugh. “What does that even mean?” you may be muttering to yourself as you read this. Perhaps, you’ve even thrown up in...
by Alice Hollis | Jun 15, 2023 | Uncategorized
Creating fresh and exciting content on a regular and consistent basis can take up a considerable amount of your time. Reinventing the way you approach content creation each time you need to publish can result in costly mistakes. The barrier to producing content may...
by Alice Hollis | Jun 15, 2023 | Uncategorized
“Best-of-breed technology” – so what? “First-class service” – so what? At college the first business model I was introduced to was ‘Maslow’s Hierarchy of Needs’. You’ve probably come across it at some point too. Basically, it’s a pyramid that describes the different...
by Alice Hollis | Jun 15, 2023 | Uncategorized
Absolutely nothing. Both words are completely meaningless and yet I see countless IT and tech companies determined to stuff them into their copy at every opportune moment. I remember being at university, sat in the dimly lit lecture theatre as my tutor delivered a...
by Alice Hollis | Jun 15, 2023 | Uncategorized
How do you make your fintech thought-leadership article stand out in a sea of sameness? In my view, there are 5 non-negotiables if you want to produce work your readers will find valuable and which will actually position you as an authority, instead of adding to the...