by Alice Hollis | Jun 15, 2023 | Uncategorized
The longer you do something, the more you learn about it. So after more than 300 years in the business, here are more of my learnings. Anything I’ve missed out, please holler. 37 things I’ve learned from a career in copywriting 1) The mighty are just as likely to fall...
by Alice Hollis | Jun 15, 2023 | Uncategorized
I’ve been earning a living from writing, in one form or other, since 1984. 1984! That’s pre-Internet. Pre-PlayStation. Pre-Pret! Everything I knew then is ancient history. The Ford Escort, Band Aid, Rick Allen’s left arm… And logic tells me that everything I know now...
by Alice Hollis | Jun 15, 2023 | Uncategorized
Great things come in threes Ever noticed how things are often better in threes? Two is too little. And four feels like it’s a tad too much. But three? Three feels just right, doesn’t it? Humans love patterns As humans, our brains are hard-wired to excel at recognising...
by Alice Hollis | Jun 15, 2023 | Uncategorized
Writing for SEO might appear daunting, especially if you have been involved with the internet for some time. If how to write for SEO fills you with dread, it’s time to shake that off and get started. The mysteries of keyword stuffing and black hat practices of...
by Alice Hollis | Jun 15, 2023 | Uncategorized
“We help disruptive startups pivot their offering and maximise their growth potential by leveraging their social graph and the power of big data.” Ugh. “What does that even mean?” you may be muttering to yourself as you read this. Perhaps, you’ve even thrown up in...
by Alice Hollis | Jun 15, 2023 | Uncategorized
Creating fresh and exciting content on a regular and consistent basis can take up a considerable amount of your time. Reinventing the way you approach content creation each time you need to publish can result in costly mistakes. The barrier to producing content may...
