by Alice Hollis | Jun 15, 2023 | Uncategorized
“Best-of-breed technology” – so what? “First-class service” – so what? At college the first business model I was introduced to was ‘Maslow’s Hierarchy of Needs’. You’ve probably come across it at some point too. Basically, it’s a pyramid that describes the different...
by Alice Hollis | Jun 15, 2023 | Uncategorized
Absolutely nothing. Both words are completely meaningless and yet I see countless IT and tech companies determined to stuff them into their copy at every opportune moment. I remember being at university, sat in the dimly lit lecture theatre as my tutor delivered a...
by Alice Hollis | Jun 15, 2023 | Uncategorized
How do you make your fintech thought-leadership article stand out in a sea of sameness? In my view, there are 5 non-negotiables if you want to produce work your readers will find valuable and which will actually position you as an authority, instead of adding to the...
by Alice Hollis | Jun 15, 2023 | Uncategorized
What’s the point of writing that thing? Do you ever get that feeling? You’ll have half an idea about something you want to write about but a quick search tells you the subject has been covered before and those who covered it did a good job. So you decide: what’s the...
by Alice Hollis | Jun 8, 2023 | Uncategorized
True story… I never enjoyed English at school. In fact, it was one of my least favourite subjects – right behind geography (which I was advised not to continue at GCSE-level) and history (which baffled me with its left wing / right wing, remember 101 different...
